viernes, 3 de julio de 2020

Designing your next seminar eBook

If you are about to produce an eBook for your seminar, webinar or any other educational plan, make sure to hire a publishing designer. One could assume that a creative web designer, or even a cover designer and a typesetter can make a book. Yes, they can, but when it comes to match the book content with the corporate identity on pages, you don't want to lose the structure that will help the students to remember that content together with your identity. To get it right, the book has to be clean, readable and memorable, which requires a typeface expert who knows about paragraph and character details, the rules and criteria for every level of information (legal page, styles, bullets, marginal or foot notes, glossary, etc.). Never forget that your webinar eBook is still a book.

Please contact us. We will be thrilled to design your next eBook.
Susana Cabrera

Here is our last eBook release:

EASIEST. Applying Behavioural Economics to your Cause, 2020.
A concept developed by =mc The Management Centre
More information about this eBook and seminars:
All rights reserved @Susana Cabrera

viernes, 28 de septiembre de 2018

Change for Good

We are so proud to announce our most recent editorial release for the American, Canadan and European market: Change for Good, an amazing book written by Bernard Ross and Omar Mahmoud, designed (cover and interior design) by Susana Cabrera. The copyediting was made by the eagle eyes of our favorite copyeditor Martha Hurley, and the most patient and talented typesetting was made by Rosa Trujano. Mr. Ross has written many books in terms of fundraising and behavioral economics. He is a big-hearted and intelligent person who taught us so much! Thank you and Omar for giving us such a great experience!

Get it on Amazon: Change for Good

Or email us for distribution

This breakthrough book is about how we as human beings make decisions –and how anyone involved in the field of social change can help individuals or groups to make positive choices using decision science. It draws on the latest thinking in behavioural economics, neuroscience and evolutional psychology to provide a powerful practical toolkit for fundraisers, campaigners, advocacy specialists, policy makers, health professionals, educationalists and social activists. It also shows how techniques in common use in commercial settings can be applied to the social sector.

Design Insights

Every editorial project we make is a unique body, the cover design is done in accordance with the interior pages, more even on text books where typeface and publishing design has to lead an easy reading experience. Contents, composition, wording, typeface, blanc spaces, chapters, subtitles are a body combined to offer functionality and charm, to make it comprehensable, readable and enjoyable.

The arrows were the key element to "guide" the reading as well as the path to achieve a "change for a better world". The cover has a background based on arrows pointing the opposite way than the one that holds the title, bracing the concept with an inverted word "Change".

Typesetting was made with the combination of a serif and a transitional typefaces: Gandhi and Museo. I picked Gandhi, a Mexican typeface made by the amazing bookstore Gandhi, because it delivers a perfect light black "stain" to the page in an overview, it's elegant and very easy to read.

lunes, 8 de febrero de 2016

 National Governor's Conference of Mexico 
(design of Agreements books since 2005)

It has been an amazing experience to work with the National Governor's Conference of Mexico since 2005, designing and publishing the Governor's Agreements to strengthen the federalism throughout the country.
We are so grateful with the photographers who were the key contributor to achieve this extraordinary experience. Thanks also to all of collaborators and printers! We leave the links of some of these great photographers, as a serious recommendation for you!

Steve Filipiak
Edgardo Delfino
Carlos Hahn
Fernando Vega
Marcela Ibarra
René Ortega
Armando Saldaña Mendoza