This breakthrough book is about how we as human beings make decisions –and how anyone involved in the field of social change can help individuals or groups to make positive choices using decision science. It draws on the latest thinking in behavioural economics, neuroscience and evolutional psychology to provide a powerful practical toolkit for fundraisers, campaigners, advocacy specialists, policy makers, health professionals, educationalists and social activists. It also shows how techniques in common use in commercial settings can be applied to the social sector.
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Change for Good (semioscreation)
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